Adwords and Bing Ads can get expensive, but they still remain an effective channel we believe in. We help law practices maximize exposure via Search Engine Marketing. We work to ensure our clients appear at the top of paid search results. Additionally, we optimize paid media campaigns to ensure law practices are achieving the highest return on investment.
We ensure personal injury lawyers, divorce attorneys litigators, and other attorneys and medical practices find new patients with cutting edge geo-targeted advertising. Once new patients have been identified, we leverage digital display advertising to support search engine and geo targeted advertising.
The majority of Internet traffic comes from mobile devices. More and more consumers are becoming comfortable with utilizing smart devices as their primary “computer.” We ensure our clients’ websites are mobile optimized and built to support performance marketing activities and convert at the highest possible rate.
Unlike paid media which drives traffic immediately, local and organic SEO can help catapult a law practice to the first page of Google for targeted keywords. Our SEO programs are built to maximize awareness and rankings for keywords that matter the most to your practice. Learn how we approach Search Engine Optimization.
New technologies now allow us to connect Personal Injury attorneys with consumers real-time who have visited Hospital ERs, urgent care centers, neck and spine clinics, etc. Engagement with the “medical system” is the best indicator of need. Our technology allows your medical practice the greatest opportunity to engage and convert new patients ahead of the competition. We can market to these individuals via their smartphone devices with click to call Ads or Ads that send them to your law firm's website.
Ever ran digital Ads and wanted to see who actually came to your office as a result of one of your Advertising? We have the solution that will track and measure the number of people who saw one of your Ads and finally decided to visit your law practice. We call these Geo Conversions. Now you can know the true value of your advertising across the board. No other platforms on the market offer this level of tracking and ensures your marketing dollars being spent wisely.
We know Google Adwords & Bing Ads remain powerful in attracting patients. We build paid media campaigns for all of our medical clients. We also know for some attorneys, the cost can amount to over $100 per click. But what if you could attract the same prospective patients and pay significantly less per click? It's what we call Search Retargeting and our advanced targeted display technologies will locate the same people researching legal related terms specific to your law practice and retarget to them around the web. We've seen clients experience uplifts ranging from 30% to 3x their ad spend.
Your competitors are spending $1,000's on advertising. Why shouldn't you be able to leverage their marketing dollars and get in front of the same "potential" clients that your competitors attracted? With Propellant Media, you can. Want to build a geo fence around your competitor's offices and market to the same that walk inside their offices? We can do that. How about leveraging their branded terms so your Ads follow their searchers around the world wide web....yes we mean the entire web? We have that covered as well. You can garner the marketing power of your competitors and leverage it for your law firm's success.
“We have been more than pleased. The first month we saw a 183% growth in website traffic, the most traffic we had ever seen to our website since its launch. Since then, traffic has consistently grown 5% or more each month. The quality of the leads are much better. We are definitely reaching the target market that we’re looking for. We are just thrilled and very happy with our program results.” - Kansas City Law Firm
The Story
This law firm was using Paid Search and SEO to drive visitors to their site. They were having good success but wanted to see if there was a cost effective way to improve upon what they were already doing.
How We Partnered With Them
We added display advertising to their marketing mix with the goal of driving incremental quality traffic to their site. This included a mix of Site retargeting and search retargeting.
The Impact On Their Practice
The targeted programmatic platform that is used by Propellant Media enabled this advertiser to drive 127% more leads and increase the number of new visitors to the site by 30% compared to the previous year. Also, the average time spent on site increased by 268%, proving the leads drove to site were both extremely qualified and interested. With the additional traffic to site, the advertiser saw a 20% increase in pages visited. This increase in qualified leads to their site helped the advertiser surpass their revenue goals.
Visits to Site – Up 127 %
Pages Visited – Up 20 %
Duration of Visitors (time on site) – Up 268%
Challenge: Despite having an excellent local reputation, as well as great repeat and referral clients, increased competition in the area made acquiring new clients more of a challenge than it had been in the past five years.
Solution: The client agreed to a site retargeting campaign that would remind clients who had visited his site to come back and contact him. He also added search retargeting with the goal of getting his business in front of potential clients whose online searches showed a need for his services.
Results: We served 337,346 geo-targeted ads and acquired 166 leads during two-month trial. Based on test results, Client renewed his campaign.
NEW LEADS +166
Campaign Length – 2 Months